Year 11 Paper 1 assessment: Learner response

 1) Type up your feedback in full (you do not need to write mark/grade if you do not wish to).

well done for identifying the advertising conversions some knowledge of tattler CSP

you need to article analysis of unseen advert  and revise narrate theories  

2) Look at the mark scheme for this assessment. For Question 2 (12 mark unseen) use the indicative content in the mark scheme to identify three points that you could have referred to in your answer

Good analysis of the product that is clear and generally engages

with the nuanced aspects of how media language is used.

 Focus on how connotations communicate meanings is mostly

effective although lacks clarity in places.

 Mostly appropriate and effective use of subject terminology

throughout.

3) For Question 3 (Galaxy - narrative features) use the mark scheme to write down the main narrative theories and how we can link them to the Galaxy advert CSP. 

Galaxy is a more sophisticated, classier product than

other chocolate bars and, as such, needs time and relaxation for it to be enjoyed

properly. The audience can also experience this luxury and a happier time

(nostalgia) if they buy the product.

4) Now look at Question 4 - Tatler and social/cultural contexts. Use the mark scheme to identify three points you could have made in your answer here.

Serif font for title connotes formality, high class and how well

established the magazine is (Britain’s oldest magazine).

 Use of green colour scheme (fresh and new) with white text (style,

class, sophistication).

 Recent cultural events referenced in cover lines – ‘See EU later’

references Brexit while ‘Love in the time of Corona’ reflects Covid

pandemic. Suggests that wealthy British people want to know the

latest news and current affairs.

5) On Section B, focus on Question 7 - film industry and Black Widow. Use the mark scheme to identify three ways Black Widow was marketed to its audience.

The use of trailers, teasers and social media to build up excitement and word-of-

mouth long before release.

• The use of traditional film marketing techniques: trailers, film posters, red-carpet

premieres, interviews with stars and director etc.

• Star Power: most big-budget mainstream films and blockbusters will use Star Power

6) Finally, write down three things you are going to work on before your next mock exam in December (e.g. time management; revising CSPs etc.)

do past paper 

revise the CSP

slow down and read the question