Audience Effects Theory

 

PERSONAL IDENTITY

Example media product: Fortnite video game

Why audiences enjoy it:  You can play with your age mates 

 

DIVERSION/ENTERTAINMENT

Example media product: Money Heist

Why audiences enjoy it: It gives the audience a constant thrill with its fast pace and intense action

 

RELATIONSHIPS

Example media product::  Football (real Madrid)

Why audiences enjoy it: They've been admiring the players for a long time and want to be just like them

 

 

2) Re-watch the clip from Blue Planet above and write a paragraph analysing how elements of the clip offer the audience pleasures or gratifications (use media terminology from Uses and Gratifications theory and the 3 Vs - notes outlined above). 

 

Audience's experience a voyeuristic pleasure as they are given an insight into sea life which is not something they can easily access. They are shown how the animals interact with each other in their natural environment. The trailer appeals to the audience’s desire to expand their knowledge by learning new facts and information. 

Audience effects theory

 Write a definition of a passive audience: The audience accepts and believes all messages in any media text that they receive. This is the passive audience model

2) Write a definition of an active audience: An active audience engages, interprets, and responds to a media text in diverse ways and can challenge the ideas encoded in it. A passive audience is more likely to accept the messages encoded in a media text without challenge and are therefore more likely to be directly affected by the messages.

3) Write a definition of the hypodermic needle theory: Concept. The "Magic Bullet" or "Hypodermic Needle Theory" of direct influence effects was based on early observations of the effect of mass media, as used by Nazi propaganda and the effects of Hollywood in the 1930s and 1940s. 

 

4) Write a definition of the two-step flow theory: The Two Step Flow Theory suggests that opinion leaders pay close attention to the mass media and pass on their interpretation of media messages to others. Unlike the Hypodermic Needle Theory, The Two Step Flow Theory maintains that audiences are active participants in the communication process.

 

5) What is YOUR opinion on the effect the media has on audiences? Do you think the media makes people think or act in a certain way? Give an example to explain your answer.

 

Media can change the view from someone lifestyle to see authentic

Reception theory

 1) What is the preferred readi.ng of a media text? this is a preferred reading because the one of the common and easy one the use for the commoner  

 

2) What is the oppositional reading of a media text?

 

 the audience rejects the preferred reading and creates their own meaning for the text. This can happen if the media contains controversial themes that the audience member disagrees with.

 

 

3) What do the producers of the trailer want the audience to think about the teenagers and young people in the film

 

teenagers are show in a negative way.

 

4) Why might some young people feel the way teenagers are presented in the trailer is unfair?

 some young people things the video is wrong because it shows a stereotype