Introduction to Music Video: Blog tasks

  1) What are the key conventions of music video?

• The style (performance, concept, narrative)
• The camera.
• The editing techniques (transitions, fast, slow)
• The sound effects (non diegetic, diegetic)
• Mise-en-scene (props, lighting, costume, hair, makeup, locations, setting, colours)

2) What is intertextuality?
the relationship between texts, especially literary ones.

3) When did music videos first become a major part of the music industry?
he music video rose to prominence in the 1980s when Paramount Global's MTV based its format around the medium.

4) What launched in 1981 and why were music videos an important part of the music industry in the 1980s and 1990s? the advent of MTV (Music TeleVision) in 1981 made them an all but indispensable adjunct to marketing a song.

5) How are music videos distributed and watched in the digital age?

Digital Music Distribution

The music is sent to online music platforms such as iTunes, Spotify and AmazonMP3. It is then the distributors job to ensure that royalties for the use of the music is passed back to the artists and rights holders.  

Read this Guardian feature asking whether YouTube is good or bad for the music industry. What is your opinion on this crucial question?

Read this Guardian feature on how videogames are now more important than music videos for breaking new artists. Do you agree videogames are now more influential than music videos?

BLACKPINK - How You Like That: Blog tasks

 1) What are BLACKPINK fans known as - and what would the demographics  psychographics be for the BLACKPINK audience? 70.3% of blackpink's followers are female and 29.7% are male. and people who like there type of music and style 

2) What audience pleasures are offered by the music video for How You Like That?

the audience get it pleasures from the music from the style and 

3) Pick out three particular shots, scenes or moments in the video that would particularly appeal to BLACKPINK fans. Why did you choose those moments? 

4) How was the How You Like That music video marketed and promoted to the audience?

5) Why is K-pop a global phenomenon and what has helped it to become so popular?

Industry

1) How were BLACKPINK formed and what records have they broken?

2) What other successful artists have YG Entertainment created? You may need to Google this.

3) How has technology and the internet (known as technological convergence) changed the way audiences consume music videos?

4) How do BLACKPINK and K-pop show that the media and music industries are now global?

5) How are UK-based music videos regulated and what types of content require warnings? 

Radio: KISS FM Breakfast show CSP

 1) Read page 2. What is KISS FM's mission?

2) Look at page 3. What is the target audience for KISS FM? As well as writing the key statistics from the media pack, try and suggest what psychographic groups would fit the KISS audience too.

the kiss audience is  people who are 15-34

60% of them are women

mostly live in the cities 35% in London

love using social media  

3) Now look at page 5 - The KISS network. How does KISS use digital media and technology to reach its audience?  it used the social media to connect with their social media using audience they have a app so the people who are on there phone can still be re each and have a radio to connet with the older people in their target audience  

4) Now look at the other side of page 5. What content do KISS Fresh and KISSTORY offer and how can audiences access those stations?  they all try to get a young audience trying to connect with all they audience 

5) Read page 6. What are the different ways audiences can actively engage with the KISS radio brand? 

6) Are listeners to the KISS Breakfast show active or passive? You can argue this point either way - explain your opinion in your answer.

7) Now think about the clips you've watched or listened to of the KISS FM Breakfast show with Jordan and Perri. What audience pleasures are offered by the KISS FM Breakfast show? Use Blumler and Katz Uses and Gratifications theory here.

8) How have audiences changed in terms of how they listen to music and radio since the 1960s?

9) How does the KISS FM Breakfast show contrast with Tony Blackburn's 1967 Radio 1 Breakfast show and the launch of BBC Radio 1?

10) Use Stuart Hall's Reception theory to offer a preferred and oppositional reading of the KISS FM Breakfast show. For the preferred reading, why do fans love the show? On the oppositional side, why might someone criticise the show or not want to listen?

Industry

1) When did KISS FM first launch and what type of station was it then? 
Kiss FM first broadcast 7 October 1985 as a pirate radio station, initially to South London then across the whole city, 
2) Look at the Bauer Media Group's list of brands. How many different types of media can you find on there? What brands do you recognise? 

3) How does KISS FM make money and how much revenue did Bauer Media Group make in 2020? total Group revenues of EUR 1.5 billion.

4) How many listeners does the KISS Breakfast show have and how has this changed in recent years? before in 2020 the show had  over 1.1 million n listeners  

5) How is KISS FM regulated and what can happen if they break the rules?

kiss FM could get fine form the government or even they on viewer could stop washing the radio 

Read this BBC feature on Jordan and Perri taking over the KISS FM Breakfast show. Pick out three reasons KISS FM were keen to get the pair to present their breakfast show.they are best friends all ready and have a good connect and they are so natural with the cam area in their face one more reason it that they ahve a follower all ready before the show

Read this On The Radio article on listener figures for UK radio stations. How does the KISS FM Breakfast show compare with rivals? Why are many traditional radio stations struggling? 

Read this BBC feature on the previous KISS FM breakfast show hosts and how they were poached by BBC Radio 1. What can you find in the article regarding the importance of BBC Radio 1 and also KISS FM's success?

Read more about Kiss being fined for breaking the Ofcom broadcasting code in this BBC article here.