1) Who are the potential target audiences for Marcus Rashford's online content? Try and cover both demographics and psychographics.
the target audiences for marus rashford are teenagers and men who like playing sports.
2) Marcus Rashford’s online presence is partly driven by his excellent use of social media. How does he use social media to engage with his fans and make them feel part of his brand?
3) What is Marcus Rashford's Instagram engagement rate and what does this tell us?
4) Go to Marcus Rashford's Twitter or Instagram account. Find and screenshot/link three tweets/posts that show the different aspects of his brand e.g. Relatable person (normal, down to earth), Campaigner (interested in politics), Celebrity footballer (e.g. awards ceremony or fashion).
6) Applying Stuart Hall's Reception theory, what would a preferred and oppositional reading of Marcus Rashford's online presence be?
- Preferred reading (people who love Marcus Rashford):
- Oppositional reading (people who criticise Marcus Rashford):
Industry
1) What is Marcus Rashford's net worth and how does his online presence help him to make money?
2) What charities and companies/brands is Marcus Rashford associated with? Why might they want to be linked to the Rashford brand?
3) Research Twitter and Instagram. Who owns the companies, how do they make money and how much profit did they make last year?
4) What are the worries about Instagram’s negative effects?
5) How do social media platforms manage online abuse on their platforms and why has Marcus Rashford drawn attention to this? How might this change in the future?
6) What happened by law in 2022 that changed the way the internet is regulated? Write three changes that this new law may bring in and explain why it is difficult to regulate the internet.
