Introduction to Music Video: Blog tasks

  1) What are the key conventions of music video?

• The style (performance, concept, narrative)
• The camera.
• The editing techniques (transitions, fast, slow)
• The sound effects (non diegetic, diegetic)
• Mise-en-scene (props, lighting, costume, hair, makeup, locations, setting, colours)

2) What is intertextuality?
the relationship between texts, especially literary ones.

3) When did music videos first become a major part of the music industry?
he music video rose to prominence in the 1980s when Paramount Global's MTV based its format around the medium.

4) What launched in 1981 and why were music videos an important part of the music industry in the 1980s and 1990s? the advent of MTV (Music TeleVision) in 1981 made them an all but indispensable adjunct to marketing a song.

5) How are music videos distributed and watched in the digital age?

Digital Music Distribution

The music is sent to online music platforms such as iTunes, Spotify and AmazonMP3. It is then the distributors job to ensure that royalties for the use of the music is passed back to the artists and rights holders.  

Read this Guardian feature asking whether YouTube is good or bad for the music industry. What is your opinion on this crucial question?

Read this Guardian feature on how videogames are now more important than music videos for breaking new artists. Do you agree videogames are now more influential than music videos?